Chururuka - King 98

  • Project: Car Render
  • Client: Sway Digital Marketing
  • Collaborator: Liam Duval
  • Date: 2022

King98 releases ‘Chururuka’, which means drip in Shona, featuring Lady Duu, Robot Boii, Mbali the real and Boboza. King 98 believes amapiano is the sound track to South African culture, he was immensely inspired by the Mzansi fashion, music, lingo and he wanted to make a song that embodies all those touch points. Chururuka is drip, confidence and self belief.

This project takes the vibrant energy of Across Borders’ music video for “Chururaka” and reimagines it in a stunning 3D environment. We’ll push the boundaries of visual storytelling, placing the featured artist in a new dimension that complements the song’s infectious energy and the spirit of Shona culture.